A música me move
Sempre Livre's campaign was born to go beyond an ad: to create a real experience for consumers, using the Lollapalooza Brasil sponsorship to start the brand's rejuvenation through a music platform. With the hashtag #amúsicamemove ("music moves me"), we asked Nah Cardoso to find, among her followers, stories of people moving toward a dream. We found Paula Midori, 23, of Japanese descent, who dreamed of visiting her family's country of origin. We turned her story into a song, composed by the band Supercombo in partnership with Negra Li, with music production by S de Samba and audiovisual production by IMG Content. The content was split into three moments: the announcement of the dream, the music video and the show, where Paula was moved to tears seeing her song sung for over 30 thousand people at Lollapalooza Brasil.
