Motivos para usar Carefree

Carefree is one of the hardest products to communicate in feminine personal care. The challenge was to explain its function, the right occasion for each line, and demystify the product's healthiness. To build this transparent platform, we brought in Tatá Werneck in several formats over 3 years. In "Momentos Carefree" (Carefree Moments), she took on a quick game: explaining why that moment was perfect for using the product. With short content made for each platform, and media intelligence, we connected each usage situation to the content the user was already consuming.

Teaser

Gym

Night out

Show

Travel

Date