Circuito Sertanejo

In 2024, Mercado Pago was the official sponsor of Circuito Sertanejo, in Barretos, and also took part in Estrela da Casa, Globo's music reality show. For both stages, we chose the same protagonist: Lauana Prado, Brazil's most-listened-to artist in the first half of the year. At Circuito, we took the brand to where the audience is, since 36% of users prefer sertanejo, with a film, digital content and activations such as a zipline, a mechanical bull and the berrante challenge. At Estrela da Casa, Lauana was the face of the card promotion, which gave lucky numbers for every R$ 200 spent to compete for up to R$ 500 thousand.