Pronto, mudei

ZAP wanted to keep surprising creatively, so we took it into a new campaign with two entertainment giants: Paulo Vieira and Gil do Vigor. Paulo, the king of engagement, brought humor and everyday stories to show the strength of the brand's inventory. Gil, an economist and "almost a PhD", answered real questions about renting, buying and selling property, bringing knowledge and reach. The campaign extended to social media, with Spaces, real-time audio Social editorials, and even reached the Bienal do Livro (the São Paulo book fair).

Paulo VieiraHumor and engagement

Gil do VigorKnowledge and reach